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From Armenian origin, Sergio Achdjian was born in Lebanon, and then lived between Lebanon, the USA and Italy where he lost his heart.

After graduating as a designer modelist and stylist, he obtained his diploma in the famous school of PISIE in Ancona, Italy.

Sergio never stopped since the last thirty years to make his fantasy continue under his own label: Sergio.

From that moment he never lost sight of his goal, to create leather goods with subtle forms that can contain the whole universe and the secrets of a woman. All bags created under the label Sergio, are an invitation to dreams. A luxurious journey of exotic leathers gets involved with the wildest colors adorning themselves with feathers, fringes and embroidery which are entirely executed by hand.

All the wonderful creations signed by Sergio are the testimony of a route of multi-cultural life luxurious inheritance of a character in the authentic human values, a lover of a very “haute couture” work.